GOLDFINGER MAGAZINE 52 The Riviera watch – created in 1973 and emblematic of the Baume & Mercier spirit – is set to celebrate its half-century of existence this year. Reinterpreted in 2021 with a versatile fifth generation, Baume & Mercier’s signature collection continues, year after year, to express its savoir-faire through design, plays on materials, and a keen understanding of its times. Immediately recognizable with its twelve-sided bezel, the piece has pure, taut lines and is available for the first time in three 39-mm Baumatic versions, proving once again that it has never ceased to reinvent itself. The Riviera has made its way through fifty years without missing a beat. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance, symbolizing an easygoing view of refined watchmaking. It was first developed in 1973 and has adapted to every era, year after year, while staying true to its special style. This year marks a gentle-yet-assertive evolution, continuing to bring distinctive Baume & Mercier expertise to the design through its elaborate shapes and bold statement. Available for the first time in a 39-mm version for both men and women, the new Riviera embodies, now more than ever, a form of freedom, an offbeat elegance, and an authentically positive outlook on life. With the same design and sport-chic spirit, this new 39-mm diameter adapts to the times and today’s aesthetic. THE RIVIERA CELEBRATES ITS 50TH ANNIVERSARY WITH A NEW 39-MM DIAMETER BAUME & MERCIER BAUME & MERCIER
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